There are several benefits of video marketing. Brands are using multiple platforms, including Facebook, Instagram, and TikTok, to share videos with their audience. While YouTube is the most popular video platform, it is far from the only one. Video marketing uses video content to engage, entertain, and convert viewers.Ī video marketing strategy should use videos to market a product or service, educate customers, and increase digital and social engagement. Report Courtesy of WyzowlĮvery marketer should be finding creative ways to incorporate video into their marketing strategy. 👉🏼 Consumers in the various studies ranked video higher than emails, social images, social videos, blog articles, and downloadable content. Today's consumers are busier than ever, which means they prefer to get information from brands in short, digestible formats, according to recent research on YouTube statistics.
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Here's everything you need to know about why video marketing is so hot right now - and what free online tools are available to help you create digital video materials for your brand. There are many tools available that can help even novice video marketers create professional-quality content that will engage viewers and increase conversions. If you haven't made video marketing a priority for your marketing strategy, it's time to catch up on what your competitors are doing. Every minute, around 500 hours of content are uploaded to the platform, which means that marketers worldwide are creating and publishing video content at alarming rates. We need only look at statistics from YouTube, the number one video platform, to get an idea of just how popular video content is.Īccording to the social media management platform Hootsuite, YouTube has 2 billion logged-in users every month.
Video has quickly become the go-to source of content for online users. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra). Important disclosure: we're proud affiliates of some tools mentioned in this guide.
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